Facebook is one of the most popular social media handle today with billions of members and millions of daily active users which is why most entrepreneur and business owners take their business to Facebook in other to reach more people, get more customers and make more sales.
However, on the other side, growing a Facebook page is not as easy as it may seem to be because of facebook’s constant upgrade and changes of policy even with how the Facebook algorithm works.
One of the fastest ways of growing your audience on Facebook is by running Facebook ads which most of us do not have the budget to do, so in this case, what do you do?
Do not worry because there are some easy steps you can follow that will help you grow your audience fast without you having to pay or run a Facebook ad.
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6 Ways to Grow Your Facebook Page Audience
Below are the 6 easy steps to follow to grow your Facebook page audience without paying
1. Post Frequently and Consistently
It’s critical to publish on your page as often as possible when you’re just starting out. Once a day is an excellent beginning point. People who view your content often will be more inclined to interact. However, you don’t want to spam people’s feeds with postings, so limit yourself to two per day if you want to post more often.
According to a Hubspot research, sites with less than 10,000 likes that publish more than 60 times a month, or twice a day, get fewer hits on their posts. It’s also a good idea to spread your postings out across the week, perhaps three times a week. It would be advantageous to publish more often if you reach 10,000 followers.
2. Encourage others to “Like” the page.
Your best chance at first is to encourage others to like your pages, such as friends and family members. If you invite your Facebook friends, they will be more inclined to look at your page, especially if you already have a significant number of friends. Depending on how many people you invite, you may easily acquire your first 100-200 likes using this strategy.
You may also share a link to your page on your own Facebook profile, making it simple for your friends who already follow you to like it.
3. In Groups, post as Your Page.
Posting as your page in a related Facebook group is another wonderful strategy to grow your page’s readership. If you have a page dedicated to your art, for example, posting as your page in an art-related Facebook group is a terrific approach to get more people to see it and click on it.
Instead of simply providing a link and waiting for others to turn up, try to publish something useful to the group or give some knowledge. Also, study the rules of any group you want to post on, since some of them will not allow individuals to promote their companies. Create an interesting post that contains photographs, video, and a call to action if all is in order (see tip six below.)
4. Make use of targeted advertisements
Any company page may benefit from Facebook advertisements. The social media behemoth is well-known for its uncanny ability to tailor adverts to the right people. Using Facebook’s Audience Insight feature, you can see what sorts of individuals like and interact with your page. The ages, localities, hobbies, and social media habits of those who like your page will be shown.
Using this information about your target audience, you may create a tailored ad that Facebook will show to those who fall into this category. As a result, your ad is more likely to reach individuals who will interact with your page, allowing you to quickly expand your audience.
5. Make Posts That Are Relevant to Your Target Audience
If your page has a lot of followers in a given age group, you should tailor your postings to them. If you see that individuals between the ages of 18 and 25 are more engaged with your page, for example, you should utilize wording that appeals to this demographic. But keep in mind that you don’t want to come out as phony. If you’re unclear how a specific demographic will react to your articles, you should do some research by conversing with others who have similar interests.
Consider the challenges or limits that your target readership may be dealing with, and tailor your content accordingly. Keep your postings basic and add an image or short video that gets the information through fast if your audience comprises of individuals who don’t have a lot of free time, such as parents.
6. Include a call-to-action.
A simple phrase that urges your readers to interact with your article or page is referred to as a call to action. You may invite people to provide their thoughts in the comments section of the post, or you can create a poll using various Facebook responses (bearing in mind that certain reactions, such as the Love react, improve the exposure of your Facebook page in people’s feeds).
Including a call to action may significantly enhance interaction and, in the long term, help to grow your page’s audience, and it’s one of the simplest ways to do it. You don’t have to include one in every post, but you should try to do so on a regular basis.
If you carefully follow the steps above, you will be surprise at how fast your audience will increase, and that way, you would be able to make more sale and reach more people.