There are many people who claim to hold the secret to beating the bookmakers. It’s not
easy, of course, otherwise we’d all be filthy rich and the bookies would be going out of
business.

It is possible to take some steps in the right direction, however, when it comes to making a
profit from your sports betting. Whether you like to gamble online or use the old-fashioned
brick and mortar bookmakers, there are sites that provide great information for several
different betting markets.

Today, we’re going to focus on football betting and what to look for in a site when looking for assistance in sports gambling.

The User-Friendly Genius of a Site

You may guess from that heading that we’re aiming pretty high when it comes to a ‘sports
betting assistant’ site. What does this site need to tell you? What are the vital aspects of
such a site?

Take the innovative Oddshound site, for example. A quick scan through what’s on offer on
those pages shows you just how user-friendly a site should be. You may have thought that
any site dealing with figures and statistics would be boring and, more worryingly, difficult to
understand. That’s not the case.

Such sources of football data compile all the stats and churn out the most reliable and
easy-to-follow information for betting fans everywhere.

In any given fixture, you’ll see the probabilities of a home win, a draw, or a victory for the
away team. There will also be a guide on the likelihood of over or under 2.5 goals in a game.
These figures are not just plucked out of the sky either. They are based on a proven
machine-learning algorithm allowing them to accurately predict the outcome. You’d be
amazed how many times these systems are accurate.

For each game, there will also be some insights offered, such as information on each team’s recent form, their in-form players, and how previous head-to-head matches have turned out between those two opponents.

Your Own Football Betting Assistant

Here are just a few of the other handy betting tools you may find at useful sports betting
information sites…

Odds Convertor – depending on what part of the world you began your sports betting
‘career’, you will have familiarized yourself with a certain odds format. There is the Decimal
format, used mainly outside the US, UK, and Ireland. The fractional odds system is the
primary format in the UK and Ireland. American odds are used in, well, America.

A good odds converter will help you to ‘translate’ the odds you are viewing on a betting slip
or a website to a format you are more comfortable with.

Bet Size Calculator – this helps you to calculate the optimal risk-adjusted amount to place on a bet based on Kelly’s formula. If you’re not familiar with Kelly’s formula in betting, you
should check it out.

Best Prices – sites can also display the best odds on specific matches/markets. You will see
what odds are on offer at various bookmakers and choose which one you want to go with.
Hundreds of Leagues – whether you are used to gambling on lesser-known football leagues
from around the globe, you can do so while collaborating with a good betting information
site. Using the visually represented data presented to you, it’s now possible to make
informed decisions about games and markets you previously would never have considered.

Make Your Own Informed Decisions

There are some guidelines to stick by when it comes to sports betting. Let’s keep it simple
and to the point… only ever gamble an amount that you can afford to potentially lose. We
can equip you as best we can with data and statistics but you, and you alone, know the limits of your own wallet. Don’t just throw money at random bets and markets. Do your research.

There is no excuse any more to not know the probability of your desired outcome. Based on how likely or unlikely it is, take care with your stake amount.
Have fun but when the fun stops, stop!

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