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Xiaomi is one of the brands that have succeeded in capturing a lot of market share within a short period of time with their mobile phones.

Xiaomi is not quite new considering the fact that it was established in 2010, but the tech-focus company is one of the companies that struggled to make a solid establishment in the global market compared to other major brands like Samsung and Sony.

It is a Chinese company that initially focus on China market, by producing and marketing its tech products exclusively in China.

But as time goes by, it widened its range of operation by expanding to other Asia markets, including India, and later to Europe and South America. In 2015, the firm announced its entering into the Africa market with the launch of Redmi 2 and Mi 4 in South Africa.

Fast forward to 2020, Xiaomi has now become a recognized brand in most of the African countries, including in Nigeria, Kenya, and Ghana. It’s also dominating India and some part of the European markets – thanks to their cheap Android phones.

But the question remains, does their phones offer better value for money? The simple answer is YES. Compared to other brands, Xiaomi has managed to apply cost-effective solution to its mobile products.

What made Xiaomi to be successful and to be among the top dominating phone manufacturers at the moment is how effectively it has managed to succumb its pricing below that of its competitors.

Also read: Does Tecno and Infinix use cheap hardware in their mobile phones?

Redmi is a sub-brand of Xiaomi that has been doing extremely well for a while when it comes offering premium at a low price. Redmi became a separate brand under Xiaomi in early 2019, and since then things have turned out better for the company.

The Redmi series are doing well in most of the regions where there is fierce competition between major brands, especially in India. The Redmi cater to both the low and mid-range segments, offering value without taking toll on the pricing.

There is also the POCO brand, which is also a sub-brand of Xiaomi that cater most to the Asia market. The POCO brand came into existence with the introduction of the Poco F1 (Pocophone F1 in some markets) in India in March 2018 and was one of the most successful smartphone that was ever released by the company in India.

Its success came as a result of offering the flagship Qualcomm Snapdragon 845 chipset, a bogus 4,000mAh battery, and a brilliant Full HD IPS LCD screen at an uncompetitive price of Rs 20,999 (US$315) as at then.

The Poco F1 contributed to the success of Xiaomi in India, although the company has released several other models of the smartphone that were not quite as successful.

The “Black Shark” is another phone brand that is operating under the umbrella of Xiaomi. Made to cater for gaming, the Black Shark series are gaming smartphones, and in this respect packed more powerful hardware compared to other Xiaomi brands.

Nevertheless, the Black Shark series pricing are not substantial as they are cheaper in comparison to other top gaming smartphones from rivals like Nubia, Asus, and Razer.

The thing about Xiaomi is that it does not often use cheap outdated hardware in its smartphones unlike some other mobile brands that are also price competitive i.e Tecno and Infinix. 

The “premium value” Xiaomi offered for its smartphones is not only about the hardware, but can also be felt in their software optimization. Moreover, Xiaomi is known to be one of the Android phone manufacturers that release monthly security updates in time.

The firm also provide timely updates for its Android phone, something you can’t expect from Tecno and Infinix. At present, Xiaomi is among the top four successful phone manufacturers in the world, falling behind Samsung, Apple, and Huawei.

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