LG ahead of IFA has unveiled a new premium smartwatch that is strictly meant for the executives, the Watch Urbane Luxe. The name might sound familiar, yea, that’s because it is the luxury version of the Watch Urbane that was launched in March. The “Luxe” in the naming is a pointer.
So, what’s the difference you might ask. Well, nothing changes internally atleast, but physically, a glance at it will tell you that there’s something much more about this device that miss the eye (the left one for sure). Unlike the standard version that comes in a stainless steel body, the Watch Urbane Luxe is made of pure 23-carat gold which the firm claimed is much stronger than 24 carat gold used in Jewelry. It further claimed that it is heavier than 18 carat gold used in other traditional luxury watch.
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This is our first time seeing LG making a luxury version of its smartwatch. Apple has done that several times, the not-so recent Apple Watch turns gold within two months after it was released. Is the Korean company taking the same foot path? Maybe.
Only 500 units of Watch Urbane Luxe will be made and each will costs around US$1,200 (#239,000 NGN). It will be showcased at IFA this week in Berlin. We’ll definitely be on the 501 list.
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