Websites are usually built either as a static page to show a company’s detail or to reach out to people and get a large audience, not just any but loyal visitors who will find them via search engines and purchase their product.
If you visit a website from Google, you either must have searched for a keyword or was redirected by another URL. These websites have contents on them and are well optimized which is the main reason why you’re able to find them when you search for a query.
“Content is King” like they say and it drives massive visitors to a webpage. These contents are written by content writers targeting a keyword which means they write to rank for a keyword.
Now I think you get this straight, keywords define your type of content and it is what people search for on search engines to visit your website or well-optimized websites.
Ranking for a keyword can be hard or simple depending on the keyword difficulty ratio and you won’t get 100% of your results especially if you’re a new website trying to rank for a popular keyword, but if you take content marketing and SEO seriously, you can start to make things happen. Things like rankings, and traffic, and sales, oh my!
Practical Steps To Rank For a Keyword on Google SERP
Here are a few practical steps to rank for your keyword on Google Search Engine Result Page:
Do Keyword Research
Before you should write content about a keyword, it is required of you to do a detailed keyword-research about your chosen keyword and identify the kind of audience that searches for your keyword which means you have to understand the demographics of your visitors.
Some paid tools like Ahrefs and Semrush are SEO tools that can help you identify easy to rank keywords and related keywords. You can get a 7 days trial with Ahrefs for as low as $7.
Link building shouldn’t and can never be left out in the SEO world as it is one of the best 3 factors to rank your website for keywords. When building links it is imperative of you to use keywords related to your content as hypertext and then making the link no-follow or do-follow counts.
Getting a do-follow link makes your website stronger thus making your contents rank on search engines because you get link juice from healthy websites with good metrics.
Build links to your content – Whatever the future of PageRank, link building is still a huge part of SEO (even if it is the most annoying part).
Wordstream idea on content promotion explains it all and you can find what they have to say about ranking your keyword on Google below.
This step is important and should come immediately after publishing – in fact, for big pieces of content, it’s great if you can do some media outreach before the piece goes live. Make sure you do what you can to get your content in front of as many eyeballs as possible before it even has a chance to rank for the keyword:
Share your content through your business’s social accounts – Twitter, Facebook, Google+, LinkedIn e.t.c. If you can, do this through your personal accounts too.
Use social buttons or widgets on your site to promote independent sharing – Make it easy for readers and viewers to keep the chain going. They’re more likely to tweet or share your article if all they have to do is click a button.
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