SEO Interview With Luke Davis Talking About Challenges In SEO
Hello, I welcome you to my first series of SEO interviews, and today I’ll be hosting Luke Davis, an SEO executive at Adzooma – A powerful, easy-to-use digital marketing platform improving Google, Facebook, and Microsoft ads for businesses of all size. Luke is also the founder of Pandog Media, a network for the Black Digital community.
Well, that is enough info to know about Luke, let’s proceed to the interview which you can enjoy below.
Tell us about yourself?
For a business owner that knows the term “SEO” but can’t quite explain it, how would you define SEO in a couple of sentences?
How has marketing changed in recent years and why has SEO become so important?
How has Google and SEO changed over the last 10 years?
What should local business owners be focusing on to get more local online leads?
For a local business owner with a limited budget, what is the one thing you would tell them to start working on right now?
Why is WordPress such a popular content management system and how does it tie into SEO?
What are a few of the technical website updates and tweaks that a company can make to improve (on-page) website SEO?
- Optimize meta titles and descriptions
- Make your site mobile-friendly
- Make your site faster with compressed images, good web hosting, and minimal scripts
- Use a sitemap so your content is indexed quicker by Google
- Use Schema markup to aid Google in knowing more about your content and what it’s about
How does social media fit into SEO and Google rankings?
Are backlinks still important for SEO, and if so, what kind of backlink building should companies be doing?
How much should a company pay for SEO services and how long does it take?
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