Even just a few years ago, selling on social media required a complex process and a lot of effort, and hasn’t always delivered any substantial results. However, things have been changing for individuals and enterprises alike. Major companies in the social media landscape have recently integrated commerce tools directly into their platforms, making it easier than ever for shoppers to make purchases without leaving their favorite social feeds. If you are trying to master social media selling, read on to discover proven and useful tips on how to improve every aspect of your business activity on social media, from brand discovery and sales to long-term customer loyalty.
Social media listening
Monitoring social media channels for mentions of your brand and posts on relevant subjects is a great way to discover opportunities for engaging in meaningful conversations and contributing to them. Use specialized tools with social listening capabilities and set up notifications for @-mentions of your brand and key employees, hashtags of your products, and other relevant keywords. This will not only save time on exploring social media but also allow you to promptly discover any public negative feedback and react to it swiftly, downplaying any ‘ripple’ effects such posts often provide to a brand.
Set up shops on social media
As we said in the introduction, social media has come a long way in the past several years, providing businesses with convenient tools for seamless shopping experience for their clients. It’s no longer just promotion happening on social media, with brands having to guide customers to their websites to make a purchase — built-in shops on social media allow them to perform checkout right within a social media app or website . These are tools every brand with an active social media presence should familiarize itself with.
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Use tools for analytics
It is no use to develop a social commerce strategy based on assumptions only. Precise figures on the audience, its interests, and preferences, and smart usage of these figures can tremendously increase the effectiveness of any social media campaign. Analyze what types of content get the highest number of likes, views, etc., what products are most popular, and how shopping patterns differ among various segments of your customer audience. Then, adjust each and every activity accordingly, to maximize the returns on the investments in every social media channel.
Connect Social CRM
CRM systems are useful tools used in tracking interactions with new clients and improving relationships with existing ones. Social CRM, such as Umnico communication platform, that has extensive support of social media channels, provides companies with tools that help to streamline and consolidate all communication with customers across numerous channels in a single interface, create unified customer profile cards and merge conversation histories from several platforms into one. This way, employees can work in one system, engage with customers in many channels, and have all their actions trackable by management.
Employ omnichannel approach
It is unlikely that any of our readers use just one social media or just one messenger. Of course, each has their preferences, but the majority of people are active to some degree on several platforms at once. This means that companies should market and sell their products and services on several platforms as well, and not forget about more traditional ways of communication: email, phone, and website.
A lot of people still prefer to compose an email for customer support and for many it’s important to see a modern-looking website of a brand before committing to purchasing it. For the latter ones’ convenience, a brand should install a free live chat widget on its website, so that they can easily connect with a brand representative and have their questions answered promptly. Meanwhile, communications across all mentioned channels can be easily processed and managed within a single interface of Umnico messaging platform, which can be integrated with social media, messengers, a live chat widget, and email accounts.
For many industries, social media has become a key ingredient of successful marketing and selling strategies. To make the most out of its presence in social feeds of potential customers and created content, a company should employ various tools for effective social media selling.
