Every blogger and writer knows that it is important to grab readers’ attention to their articles from the first seconds. Various techniques on how to do it in the best way exist. The overall success in many cases depends on your blog post topic and your target audience. Hence, it is necessary to know in advance how to hold your audience`s concentration.
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How to write the best introduction for your post – top tips
The introduction to your blog post should be catching. You should hook your reader from the first words and make him/her read the article to the end. Writing an effective introduction to the text that instantly draws you in and immerses you in reading is not easy. Especially if you are a rookie writer and do not yet understand the intricacies of creating an effective intro. Consequently, let us consider some recommendations from experienced authors.
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Professional writers like to say that the introduction to your text should be like Brad Pitt. It must immediately grab attention and don’t let readers go away. Five seconds. That’s how much time the reader needs to evaluate the benefits of your blog post. If the reader does not like the title, he/she will never read your introduction. However, if your intro is poor, the reader will leave immediately. In five seconds, users should understand the key topic of the article, what issues it covers, and how the text can help them.
Almost 50% of users go to other sites from social networks. A catchy title and a short and appealing introduction are what a user needs to continue with your post. In this way, you will bring new readers to your blog, which can become permanent if you learn how to hook your audience from the first paragraph. Hence, to grab attention to your post, use the following tips to hook your readers.
Write a short introduction
The optimal intro for your blog post is about 350 characters including spaces. These are 4-6 sentences of different lengths. In five seconds, you will have to conquer the user and grab his/her attention.
Be specific
Let your readers understand, without further ado, why they need to finish reading your text. Exclude stop words and double meanings. Remove all the water and give specifics. A person sees dozens of headlines and intros per day. Intrigue your readers and don’t let them go. Your introduction should not leave your target audience indifferent.
Emphasize the benefits of your post
Highlight the key point of the article. Tell about the value of your post. Explain why the article is useful and why to read it further. Show the problem but do not reveal it to the end. Let the reader get excited and continue studying your material. You will never get a second chance to make a first impression.
Create intrigue
Grab the user`s attention and cause a desire to absorb your info. Impress and hook your audience for further reading. Your blog post introduction should radiate magnetism. The reader must understand that the most interesting thing lies ahead.
Always be honest
The introduction to your article should not mislead your target audience. Everything must be written honestly. If you write in the introduction that you are going to explain the 10 best ways to catch the biggest fish in the Pacific Ocean, write exactly about it. If you fool your readers even once, they will never come back, and you and your blog or company website will lose your reputation forever.
Never do the following if you don’t want to spoil your blog post introduction:
- Never start your first sentence with figures. They always take away emotions.
- Don’t quote anything in the first sentence. The quote at the beginning of the article makes it difficult to understand.
- Don’t write a long 10-line introduction because the reader will get tired and won’t come back.
- Do not use passive voice constructions like “the plan is carried out by sales managers.” They make the text loose and irritate readers greatly.
Conclusion
If the introduction to your post doesn’t grab a reader’s attention within 3-5 seconds, he/she will close your article and start looking for other posts. That is why composing an appealing intro to your post is so important. Now, you have working techniques that can help your text to grab readers’ concentration. Using them will improve your writing style and help to attract new customers and followers. Keep on experimenting with your intros and never stop learning.
