Top 10 sports betting companies in Europe

Top 10 sports betting companies in Europe

The top 10 sports betting companies in Europe can vary depending on various factors such as market share, revenue, popularity, and more. However, here are some of the most popular and widely recognized sports betting companies in Europe:

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  1. Bet365
  2. William Hill
  3. Ladbrokes
  4. Paddy Power
  5. Betfair
  6. Unibet
  7. Bwin
  8. 888sport
  9. Betway
  10. Sportingbet

European Sports Betting Sites » Top Bookmakers in EU (2023)


  1. Bet365: Bet365 is one of the largest and most popular sports betting companies in Europe, offering a wide range of sports and betting options. The company was founded in 2000 and is based in the UK, but has expanded to serve customers around the world. Bet365 is known for its competitive odds, user-friendly interface, and extensive in-play betting options.
  2. William Hill: William Hill is another well-known and reputable sports betting company in Europe, with a long history dating back to 1934. The company is based in the UK and has a strong presence in both online and offline betting markets. William Hill offers a wide range of sports and betting options, including in-play betting, and has a reputation for excellent customer service.
  3. Ladbrokes: Ladbrokes is one of the oldest and most well-established sports betting companies in Europe, with a history dating back to 1886. The company is based in the UK and operates both online and offline betting services. Ladbrokes offers a wide range of sports and betting options, including in-play betting, and is known for its high-quality customer service.
  4. Paddy Power: Paddy Power is an Irish bookmaker that has become a popular choice for sports bettors in Europe and beyond. The company was founded in 1988 and has since expanded to offer online and mobile betting services, as well as traditional retail betting shops. Paddy Power is known for its innovative and often humorous marketing campaigns, as well as its extensive range of sports and betting options.
  5. Betfair: Betfair is a unique sports betting company that operates as a betting exchange, allowing customers to bet against each other rather than against the bookmaker. The company was founded in 2000 and is based in the UK, but has since expanded to serve customers in over 100 countries. Betfair is known for its innovative approach to sports betting and its extensive range of markets and betting options.
  6. Unibet: Unibet is a popular sports betting company based in Malta, offering a wide range of sports and betting options to customers around the world. The company was founded in 1997 and has since become known for its competitive odds, user-friendly interface, and extensive live streaming options.
  7. Bwin: Bwin is an Austrian-based sports betting company that has become a popular choice for sports bettors in Europe and beyond. The company was founded in 1997 and has since expanded to offer online and mobile betting services, as well as traditional retail betting shops. Bwin offers a wide range of sports and betting options, including in-play betting, and is known for its innovative and user-friendly platform.
  8. 888sport: 888sport is a popular sports betting company based in Gibraltar, offering a wide range of sports and betting options to customers around the world. The company was founded in 2008 and has since become known for its competitive odds, user-friendly interface, and extensive live streaming options.
  9. Betway: Betway is a relatively new sports betting company that has quickly gained a reputation as a high-quality provider of sports betting services. The company was founded in 2006 and is based in Malta, offering a wide range of sports and betting options to customers around the world. Betway is known for its innovative and user-friendly platform, as well as its extensive range of markets and betting options.
  10. Sportingbet: Sportingbet is a sports betting company based in the UK that offers a wide range of sports and betting options to customers around the world. The company was founded in 1998 and has since become known for its competitive odds, user-friendly interface, and extensive live streaming options.

It’s important to note that sports betting laws and regulations can differ between countries in Europe, and some companies may not be available in certain regions. It’s always a good idea to do your research and check the laws and regulations in your country before placing any bets.

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