Around 74% of employees feel like they are not receiving company information and news – as reported by Trade Press Services, and 57% of employees complain that they do not receive clear directions.
Despite the statistics, around 60% of companies admit that they do not have a long-term strategy when it comes to internal communications. Failing to formulate a sound internal communications strategy can have negative consequences for a company, since employees can become disengaged and can lose touch of their team’s goals. Marketing teams should therefore ensure that they adopt a formal internal communications strategy; one that is heavily reliant on analytics so as to discover more about how teams work together and to identify necessary changes.
Rethinking Your Internal Communication Goals
Productivity rises by up to 25% in companies with connected staff and a key pillar of achieving this aim is having a formal communications strategy. As stated by specialists at Tryane, in order to reframe an internal communications strategy, it is important to rely on insights and analytics to see the extent to which your team is connected. Whether you use Microsoft Teams, Yammer, or Sharepoint, analyzing marketing metrics can help you identify power teams (so you can leverage their best practices for other teams), prevent ‘orphan teams’ (by requiring that each team have at least two members), and oversee third-party app usage across different teams.
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Communication involves much more than ensuring employees are informed about a company or organization’s news and activities. It also involves listening to the impact this news has on message recipients and taking employee opinions into account when formulating new policies and procedures. Because this is a digital age, you should use current technologies to your advantage. The latter include satisfaction surveys, employee engagement software, and calculating your eNPS score (which is narrowly focused on whether or not your employees would recommend your organization).
Around 80% of employees believe that game-based learning is more engaging. Marketing teams can rely on gamification technology to motivate and incentivize employees to communicate more efficiently. For instance, leaderboards can be used to list top performers and teams and virtual prizes can be given to teams that use communication software actively. You can additionally gamify your remote staff’s use of Microsoft Teams by using the Incentives Power App, which assigns incentives to specific activities so as to encourage team members to participate in those activities.
Just a few activity ideas include brainstorming sessions, team chats, and participating in live events. You can assign a desired number of points for each of these actions so that points are automatically awarded and tracked.
Teams that are disengaged lack motivation and do not have clear goals to work towards. In order to improve your internal communications, start by analyzing the way your teams currently communicate, relying on analytics to identify weaknesses. Encourage feedback so that communication becomes a two-way street and dare to experiment with technologies such as gamification, which are known to boost engagement among new and seasoned employees alike.
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