Video marketing has now become the backbone of digital marketing. With the world thrown into a pandemic situation all over again, digital marketing continues to be the go-to solution for brands. But how can brands ensure that their digital marketing campaigns will succeed and their brand will grow? According to professionals in the marketing industry, the key to getting customers and sales is a good video marketing strategy.
Videos are far more engaging and interesting than photos or texts and over the last two years, almost every brand has resorted to a video marketing strategy, to gain new customers and boost sales. This is especially relevant because of the growth of social media platforms like Instagram Reels, Facebook Video Ads, and TikTok.
By making short, engaging videos that are viewed by thousands of people every day, brands can easily reach out to customers. The ease of online shopping has also added to the popularity of digital marketing. Purchases are just a click away and brands have to optimise their video marketing strategy such that they have the maximum reach, resulting in sales.
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Consider these professional video editing tips to improve your video marketing strategy:
- Tell a story: There is a lot of content available online. In order to engage viewers and grab their attention, your content has to connect with them on some level. This is only possible when your video ads are telling a story that your target audience can relate to. Edit your video in a way that it narrates a story. If there is no flow, then the video will not attract attention.
- Use music to set the mood: Music is universal and isn’t hindered by the boundaries of language. Good music will be cherished by people regardless of where the music originated from. The use of music in video marketing strategies can be seen on Instagram Reels, where multiple brands use popular audios in their Reels to reach audiences. Music also helps to set the tone of your video and can convey emotions. If you are using a video maker, you can easily add a music track to the video.
- Choose simpler graphics: Keeping the graphics simple is one of the best ways to add a professional touch to your video ads. Some of the biggest brands make video ads that lack any over-the-top graphics. They are simple and classy and get the point across. There is a lot to experiment with, especially when using a video maker, so resist the urge to add too much to your videos. This can result in sensory overload and lose the attention of the viewers. To make your videos look professional and neat, keep the texts and graphics simple.
- Focus on color corrections: Every video must have a common color baseline. Professional video editors have to focus on making the videos look uniform and make sure the different footages have the same colour baseline. If this is not done then different parts of the video will look evidently different, which will take away from the professional quality of the videos.
- Make sure your knowledge is foolproof: Before engaging in editing videos, it is essential to have comprehensive knowledge about the basics of video editing. There is a lot to learn but the basics are absolutely essential to know, even while using a video maker. In order to interact with clients and other editors, some basic concepts such as montage, jump cuts, etc have to be understood thoroughly.
- Learn keyboard shortcuts: Learning keyboard shortcuts will not only save time; it will also simplify the seemingly daunting task of video editing. Professionals often use the keyboard more than the mouse, to save time. Therefore, learning the keyboard shortcuts can help greatly.
- Choose the right tool: Every tool performs the basic functions, but each tool offers some specialisation. You must choose the tool that is perfectly suited to your needs. Working with the right video editor can be infinitely helpful and reduce time as well as effort.
- Pick the best hardware: Running a video editing software is not easy. The best hardware is required to smoothly edit videos. A faster processor will result in less time required to process the video, leaving you with more time to add final touches and professional finesse to your videos. Investing in a system with high quality graphic cards, large RAM and the best processors is worthwhile for professional video editors.
- Keep all videos and clips organised: Organisation is a very important part of the video editing process. Name all audio clips, video clips, and still images according to their format and version numbers and keep them organised in different folders. This will make the task of extracting and editing a lot easier and will prevent the loss of any important clips. It can be very hard to reshoot if something is lost; therefore, keeping things organised is a good way to avoid any problems.
- Exporting files: Every platform requires a specific format in which videos need to be uploaded. Therefore, after all the editing is done, make sure that the videos match the requirements of resolution, frame rate, etc. If this is not the case, then the video cannot be uploaded on platforms where the requirements are not matched. Keep multiple copies of the same video for uploading on different platforms such as Instagram, Facebook, and TikTok, as they have different requirements.
Video editing has become an essential skill in the digital marketing arena today. Anyone looking into taking up video editing professionally must consider these tips carefully. While it is not incredibly difficult to learn the art of video editing, it is substantially difficult and requires effort and patience. While many small business owners choose to do their video editing on their own by learning a few basic skills, big brands often hire professional video editors for video ads with finesse. The key is for video ads to grab attention of potential customers, and every brand aims for the same.
