Small businesses suffered the most during the pandemic. Larger businesses with unlimited resources managed the devastating economic impacts of the COVID-19 pandemic. Many small businesses were forced to abandon their operations. Some are still experiencing the negative effects of changed customer behavior.
In the past, it was common for small-scale businesses to allocate 7% to 8% of their annual revenues for marketing. In the post-pandemic era, most small businesses can no longer afford to spend so much on expensive marketing campaigns. That’s why age-old, low-cost marketing tools like custom-printed banners and flags are making strong comebacks.
Print marketing tools are easy to produce. Small businesses that can’t afford expensive digital marketing campaigns can benefit from using these tools. Here are some vital low-cost print marketing tools that small business owners must consider using –
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Well-designed flags featuring brand logos, business details, and short marketing messages have always been efficient marketing tools. They help in brand building and enhance brand visibility in specific geographic locations. Small businesses must use custom-printed flags to promote their businesses because –
- Modern-day marketing flags are made from sturdy materials. These synthetic materials can easily withstand weather-related challenges such as – intense sunlight, rain, or strong winds.
- Well-designed marketing flags are spotted from long distances. Install one or two branded flags in a busy neighborhood, and your business will receive hundreds of impressions every day.
- Custom flags will promote your business 24×7.
- Modern-day flag printing techniques are extremely advanced. Sellers use advanced dye sublimation printing techniques. Brands can print sophisticated designs on their flags. These designs will create positive impressions on target audiences.
Just like custom flags, custom posters are very easy to produce and set up in high-traffic locations. They’re also quite cheap. Posters offer business owners plenty of space to share their brand-related details. Small business owners can easily share details regarding offers, sales, etc., on their custom posters.
However, custom posters made of paper do not offer long-lasting marketing solutions. Go for customizable posters made of more durable materials like vinyl instead.
Well-designed banners can instantly generate positive impressions for your brand. Just place them in a high-traffic location. Anyone driving or walking by is guaranteed to take a glance at your custom banners. Modern-day marketing banners are made of sturdy, weather-resistant materials.
You can keep them up even when it’s windy or raining. Just like custom-printed marketing flags, customized banners offer 24×7 promotional services. Set them up once, and they’ll promote your brand for years.
Stickers and decals aren’t typical marketing tools. But, when attached in the right locations, custom-printed decals and stickers can do wonders for your brand. For instance, many savvy business owners cover their company vehicles with custom-printed decals and stickers. By doing so, they convert their company vehicles into attractive marketing tools.
Print marketing is far from dead. The budgetary challenges posed by the COVID-19 pandemic on small business owners have made these low-cost marketing tools relevant again. Use them to promote your brand in the most cost-effective way!