A brand influencer is someone that can affect the purchase decisions of others because of his/her authority, position, or relationship with his/her audience. An influencer has access to a large audience and can persuade others by virtue of their authenticity and reach.

You can either be a Celebrity Influencer, Blogger influencer, Micro Influencer, Macro Influencer, and Nano influencer.

If you are one of those who desire to become one, check out the tips below

1. Choose a niche you are passionate about
Before becoming an influencer, first things first, select your niche. Select a niche that you are interested in and can consistently create content about.

2. Optimize Your Preferred Social Media Platforms
Once you have chosen your niche, the next step is to select your preferred social media platforms and create/optimize your profiles. Most influencers are actually very popular on only one or two social media platforms. You also need to switch to a business account especially for platforms like Facebook and Instagram as that opens up a lot more options.

3.Create a Noteworthy Bio
Once you have decided on what niche you want to focus on, you need to start making your Instagram account more attractive. The very first thing that you need to focus on is creating a bio that immediately catches people’s attention. It should talk about your story in a way that engages people.

4.Understand Your Audience
Before you start creating content and posting on social media, you need to understand your target audience. To become an influencer, it is important that you know whom you’re targeting and then do it well to build a loyal follower base.

5. Create Relevant and Useful Content
Always post useful and relevant content for your followers. The more you are able to engage with your audience, the more people will be influenced by your opinions and recommendations.

6. Be Consistent
Posting content on a regular basis is another important way to become an Instagram influencer. You can decide to post daily, weekly, or at any frequency that you’re comfortable with. You should also consider the platform before deciding on that. On other social media platforms like Instagram, YouTube, and Facebook, you can get away with posting once or twice a week. In order to attain a certain frequency for your posts, you may need to get tools with which you could schedule your posts. Examples of these tools are Hootsuite, Tweet Teck for Twitter, CoSchedule to mention a few. The good thing about these tools is that they come handy when you may not be able to post at a particular time or when you have other equally important business to attend to. You don’t want to lose your followers by posting inconsistently or intermittently.

7.Engage With Your Audience
Once you start posting content on social media, you will often get likes and comments on your posts. It is a good practice to reply to comments and answer any questions that your followers ask you. You can also just “like” their comments to show your appreciation. Another way to engage with your audience is to ask them a question and start a conversation about a topic of mutual interest.

8. Use the right hashtags
Hashtags are important because they enable your content to be found by other Instagram users. Instagram allows you to use a maximum of 30 hashtags on a photo, and it is recommended to use all. You should also create your own personalized or customized hashtag that your tribe will identify you with. If your hashtag resonates with people, it may even grow bigger than your account into something that millions of people want to use.

9.Collaborate with other influencers and brands
While your primary focus, in the beginning, should be to create and release great content, you will eventually want to look into collaborating with others. Whether it’s another influencer in the same (or different) industry, or a business looking to tackle your target audience’s demographics, partnering up can be a fun and mutually beneficial endeavor.

If you already have an idea of who you’d like to collaborate with, be sure that they align with your values and have a similar following (you want to appeal to their audience and vice versa).

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Esther is a seasoned writer and broadcast journalist with years of experience in both media, print, and broadcast journalism. A graduate of Sociology/Anthropology with a passion for editing and journalism.

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